The RealReal: The Global Standard for Authenticated Luxury Consignment Founded in 2011 and headquartered in San Francisco, California, The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods and a premier specialty retail anchor for Tier-1 Luxury High-Streets and affluent Suburban Hubs. Entering 2026, the brand has completed a successful strategic turnaround under the leadership of CEO Rati Sahi Levesque (who transitioned from President/COO to CEO in late 2024), shifting from a "growth-at-all-costs" model to a discipline-focused, profitable powerhouse. The 2026 retail model—comprising a curated fleet of approximately 15–20 Luxury Consignment Offices (LCOs) and flagship boutiques—serves as a high-touch, physically supported ecosystem for a digitally led business. These locations act as vital "intake hubs," offering on-site authentication, expert appraisals, and high-margin retail sales. For landlords and developers, The RealReal provides a high-productivity tenant that drives frequent, high-net-worth (HNW) traffic and anchors the rapidly expanding circular economy sector.