The White Barn Candle Co.: The Premium Home Fragrance Specialist of Bath & Body Works Founded in 1998 as a high-end division of Bath & Body Works and headquartered in Columbus, Ohio, The White Barn Candle Co. is the premier home fragrance and décor anchor for Tier-1 Regional Malls and Lifestyle Centers. Entering 2026, the brand has completed its transition from a standalone "boutique" to the primary home-fragrance engine for the Bath & Body Works, Inc. (BBWI) ecosystem. While many legacy standalone White Barn stores have been converted into "Side-by-Side" formats with Bath & Body Works, the brand remains the dominant nameplate for the company's world-renowned 3-Wick Candles, Wallflowers, and premium soap lines. The 2026 model centers on "Elevated Home Aesthetics," utilizing sophisticated packaging and neutral décor to target the "Modern Homemaker" demographic. For landlords, White Barn provides an institutional-grade credit tenant that drives massive, high-frequency foot traffic, especially during its signature "Candle Day" events, which remain a cornerstone of the American holiday retail calendar.