True Religion: The Iconic Denim Powerhouse of the Y2K Renaissance Founded in 2002 and headquartered in Gardena, California, True Religion is a premier global lifestyle and denim anchor for Tier-1 Regional Malls, High-Street fashion districts, and top-tier Outlet Centers. Entering 2026, the brand has solidified its "Comeback of the Decade" status following its January 2025 acquisition by ACON Investments and SB360 Capital Partners. Under the leadership of CEO Michael Buckley, True Religion has transitioned into a digital-first DTC brand, with e-commerce projected to reach 60% of total sales by late 2026. The brand’s 2026 strategy, "The Billion-Dollar Roadmap," focuses on high-frequency celebrity collaborations (Quavo, Latto, Megan Thee Stallion) and a massive international expansion into China (65 stores by end of 2026) and India. For landlords, True Religion offers a revitalized credit tenant with high productivity in the "Aspirational Luxury" sector, successfully capturing Gen Z’s obsession with Y2K nostalgia and bold, logo-driven streetwear.