Nostalgic Social Gaming Anchor. Up-Down Arcade Bar is a destination entertainment concept featuring an extensive collection of arcade games from the 80s and 90s, pinball, skee-ball, and Nintendo 64 console gaming. Known for its craft beer selection and house-made pizza, Up-Down creates a high-energy social environment that appeals to millennials and Gen Z. They function as a nightlife Anchor Tenant for entertainment districts and urban revitalization projects. Their sites often feature large outdoor patios or rooftop decks, driving extended evening dwell times. They are expanding into new major markets like Birmingham, AL.