Historic Adaptive Reuse & Hospitality Anchor: Aaron Franklin & James Moody Concept Uptown Sports Club is a high-profile, all-day neighborhood destination located in East Austin, Texas. Helmed by celebrated pitmaster Aaron Franklin (Franklin Barbecue) and James Moody (Mohawk, Hot Luck Festival), the concept revitalizes a historic 1949 building into a Louisiana-inspired brasserie and social club. Operating from morning coffee service through late-night cocktails, the venue drives consistent foot traffic across all dayparts. The brand focuses on "old world meets new world" hospitality, serving New Orleans staples like gumbo and po' boys alongside a robust bar program. As a tenant, Uptown Sports Club represents a best-in-class example of adaptive reuse, attracting both locals and tourists as a cultural anchor that honors the architectural legacy of its neighborhood.