Vera Bradley
Vera Bradley is a Clothing - Womens concept with 111 stores in 111 shopping centers across 34 states. As of September 27, 2026 they opened 0 and closed 5 locations in the last 12 months, a net change of −5. Typical site: 1,000–3,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 24,342 with a median household income of $86,658 and a median age of 38.
Stores
In 111 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Pittsburgh, PA · Closed ~Jul 2026 · Detected Jul 16
West Des Moines, IA · Closed ~Nov 2025 · Detected Dec 11, 2025
Friendswood, TX · Closed ~Nov 2025 · Detected Dec 11, 2025
About Vera Bradley
Vera Bradley: The Iconic Heritage Brand Reimagining "Joyful Optimism" for 2026 Founded in 1982 and headquartered in Fort Wayne, Indiana, Vera Bradley is a premier lifestyle and accessories anchor for Tier-1 Regional Malls, Lifestyle Centers, and Outlet Destinations. Entering 2026, the brand is in the midst of its most ambitious transformation to date, currently executing "Project Sunshine" (the 2026 evolution of Project Restoration). Under the leadership of CEO Jacqueline Ardrey and Executive Chairman Ian Bickley, the brand has shifted away from a saturated print model to a sophisticated, data-driven "Heritage Reset." The 2026 strategy focuses on five pillars: sharpening brand focus, resetting the go-to-market approach, rewiring the digital ecosystem, implementing Outlet 2.0, and reimagining organizational agility. For landlords and developers, Vera Bradley represents a high-loyalty destination tenant that is successfully re-engaging its core "Vera Girl" demographic while capturing Gen Z through premium collaborations (e.g., Anthropologie) and archival re-issues of iconic silhouettes like the Original 100 Bag.
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