Vilebrequin: The Global Ambassador of St. Tropez "Art de Vivre" and Sustainable Resort Luxury Founded in 1971 in St. Tropez and headquartered in Geneva, Switzerland, Vilebrequin is the premier luxury swimwear and resort-wear anchor for Tier-1 High-Street corridors, elite Luxury Malls, and prestigious Beach Club developments. Under the long-term leadership of CEO Roland Herlory, the brand enters 2026 as a diversified "Holiday Wardrobe" powerhouse, having successfully expanded beyond its iconic "Father and Son" swim trunks into full ready-to-wear collections for women and children, accessories, and high-end hospitality. The 2026 retail strategy centers on "Holiday Immersion," shifting from traditional boutiques to "Beach Club Flagships" (e.g., Cannes, Doha, and the 2026 Miami launch). For landlords, Vilebrequin offers a high-margin, recession-resilient tenant that anchors the "Permanent Vacation" luxury sector, driving high-net-worth (HNW) traffic and maintaining a best-in-class sustainability profile with 90% of the 2026 collection produced from recycled or organic materials.