Smarter Luxury Sleep: Experiential Retail & National Anchor Opportunities Whitestone Home Furnishings, doing business as Saatva, is a rapidly expanding digitally native vertical brand (DNVB) transforming the mattress industry with its immersive "Viewing Room" concept. Moving beyond pure e-commerce, Saatva is aggressively growing its physical footprint in top-tier US markets, seeking high-visibility Street and Lifestyle Center locations to serve as destination anchors. Their showrooms, ranging from 3,000 to 6,000 square feet, are designed as tranquil, technology-enabled oases that drive significant high-net-worth foot traffic. With a focus on tenant representation and premium co-tenancy (e.g., near Bloomingdale's, Anthropologie, or Restoration Hardware), Saatva offers landlords a stable, high-growth credit tenant that enhances the experiential mix of any prime retail corridor.