Champs Sports Debuts New Store Concept Focused on Experience and Lifestyle

Champs Sports has unveiled its first reimagined store concept at Pembroke Lakes Mall in Florida, with a second location already opened at Washington Square in Portland, Oregon. The new format moves beyond traditional retail, offering a more experience-driven approach aimed at engaging customers through lifestyle and community.

The redesigned stores are divided into three core zones—sport, lifestyle, and home court—each tailored to different aspects of the consumer experience. In addition to curated assortments from brands like Nike, adidas, and Jordan, the concept introduces new elements like localized merchandising and even an in-store barbershop, emphasizing culture alongside commerce.

This shift reflects a broader trend in brick-and-mortar retail: stores are no longer just about product. National retailers like Champs are adapting layouts and programming to build stronger in-person connections and deepen brand engagement.

Both openings serve as testbeds for Foot Locker Inc.’s evolving retail strategy, as the company evaluates how experiential formats perform across diverse markets and mall environments.