Chicago’s Michigan Avenue, known as The Magnificent Mile, has experienced sufficient leasing momentum that local retail experts believe that it’s well into its long-awaited comeback. With a 25.48% vacancy rate of its 2.9M SF of inventory, the Avenue certainly still has a road to recovery ahead of it. However, the following points demonstrate why local experts believe that the Avenue has returned:

By Emily Stone, Stone Real Estate2 min read
Chicago’s Michigan Avenue, known as The Magnificent Mile, has experienced sufficient leasing momentum that local retail experts believe that it’s well into its long-awaited comeback. With a 25.48% vacancy rate of its 2.9M SF of inventory, the Avenue certainly still has a road to recovery ahead of it. However, the following points demonstrate why local experts believe that the Avenue has returned:

● Lease signings or store openings in 2024 include Aritzia, Uniqlo, The Harry

Potter Experience, Mango, L’Agence and A. Lange & Söhne ON CONFLICT (id) DO UPDATE SET created_at = EXCLUDED.created_at, title = EXCLUDED.title, body = EXCLUDED.body, street_id = EXCLUDED.street_id, show_on_homepage = EXCLUDED.show_on_homepage, authored_as_location = EXCLUDED.authored_as_location, user_id = EXCLUDED.user_id, deleted = EXCLUDED.deleted, is_street_closing_alert = EXCLUDED.is_street_closing_alert, is_street_opening_alert = EXCLUDED.is_street_opening_alert, brand_id = EXCLUDED.brand_id, entity_type = EXCLUDED.entity_type, urls = EXCLUDED.urls, mentions = EXCLUDED.mentions;

● The longstanding tenancy of Nordstrom, Neiman Marcus, Tiffany, Ralph Lauren, Hugo Boss, Louis Vuitton, Gucci, Bulgari, Omega, Salvatore Ferragamo, Max Mara, Ermenegildo Zegna, Burberry, The North Face, American Girl and H&M have operated stores on the Avenue for at least 15 years ON CONFLICT (id) DO UPDATE SET created_at = EXCLUDED.created_at, title = EXCLUDED.title, body = EXCLUDED.body, street_id = EXCLUDED.street_id, show_on_homepage = EXCLUDED.show_on_homepage, authored_as_location = EXCLUDED.authored_as_location, user_id = EXCLUDED.user_id, deleted = EXCLUDED.deleted, is_street_closing_alert = EXCLUDED.is_street_closing_alert, is_street_opening_alert = EXCLUDED.is_street_opening_alert, brand_id = EXCLUDED.brand_id, entity_type = EXCLUDED.entity_type, urls = EXCLUDED.urls, mentions = EXCLUDED.mentions;

● The return of tenants who previously left the Avenue or relocated to another location on the Avenue include Apple, Uniqlo, Sephora, Paul Stuart, Swarovski, Coach, Rolex, H&M, and Ghirardelli ON CONFLICT (id) DO UPDATE SET created_at = EXCLUDED.created_at, title = EXCLUDED.title, body = EXCLUDED.body, street_id = EXCLUDED.street_id, show_on_homepage = EXCLUDED.show_on_homepage, authored_as_location = EXCLUDED.authored_as_location, user_id = EXCLUDED.user_id, deleted = EXCLUDED.deleted, is_street_closing_alert = EXCLUDED.is_street_closing_alert, is_street_opening_alert = EXCLUDED.is_street_opening_alert, brand_id = EXCLUDED.brand_id, entity_type = EXCLUDED.entity_type, urls = EXCLUDED.urls, mentions = EXCLUDED.mentions;

● Current foreign-based retailers include Louis Vuitton, Gucci, Aritzia, Bulgari,

Omega, Burberry, Salvatore Ferragamo, Mango, Ermenegildo Zegna, Max Mara, H&M and Zara ON CONFLICT (id) DO UPDATE SET created_at = EXCLUDED.created_at, title = EXCLUDED.title, body = EXCLUDED.body, street_id = EXCLUDED.street_id, show_on_homepage = EXCLUDED.show_on_homepage, authored_as_location = EXCLUDED.authored_as_location, user_id = EXCLUDED.user_id, deleted = EXCLUDED.deleted, is_street_closing_alert = EXCLUDED.is_street_closing_alert, is_street_opening_alert = EXCLUDED.is_street_opening_alert, brand_id = EXCLUDED.brand_id, entity_type = EXCLUDED.entity_type, urls = EXCLUDED.urls, mentions = EXCLUDED.mentions;

● Global American-based brands on the Avenue include Ralph Lauren, Tiffany, Starbucks Reserve Roastery and Tumi ON CONFLICT (id) DO UPDATE SET created_at = EXCLUDED.created_at, title = EXCLUDED.title, body = EXCLUDED.body, street_id = EXCLUDED.street_id, show_on_homepage = EXCLUDED.show_on_homepage, authored_as_location = EXCLUDED.authored_as_location, user_id = EXCLUDED.user_id, deleted = EXCLUDED.deleted, is_street_closing_alert = EXCLUDED.is_street_closing_alert, is_street_opening_alert = EXCLUDED.is_street_opening_alert, brand_id = EXCLUDED.brand_id, entity_type = EXCLUDED.entity_type, urls = EXCLUDED.urls, mentions = EXCLUDED.mentions;

Clearly, some work remains in order to bring the Avenue all the way back, but with the above-mentioned retailers, along with Alo Yoga, Canada Goose, Hugo Boss, Breitling and David Yurman, the return of Chicago’s Magnificent Mile is well at hand.

Store opening

See which brands fit 830 North Michigan Avenue

Brandmarch ranks the brands that belong at a center, with the reasoning. 830 North Michigan Avenue is already scored against 6,800 brands.

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