Episode 3 is now live

By BrandmarchJan 15, 20261 min read

This conversation with Adam Williams takes you inside Charlotte’s retail shift from the early days of South End to the major brand momentum defining the city today. He breaks down how the GFC pushed him into second-gen restaurant work, how reinventing a 1960s bowling alley changed the way he approaches deals, and why neighborhoods like Plaza Midwood, NoDa, South Park, and Dilworth are all entering a new phase.

We also get into his work at 110 East and Midblock, what rising rents have meant for developers, and why national brands continue choosing Charlotte as their next move.

Episode 3: From Grit to Growth: How Charlotte Became a Retail Magnet with Adam Williams | Podcast Episode on RSS.comThis week we sit down with Adam Williams, a Charlotte native who has watched South End evolve from a corridor of barred windows and break ins to one of the most competitive retail streets in the Southeast. Adam grew up in the neighborhood long before Patagonia planted a flagship and long before national brands lined up for space along the light rail.He walks us through the turning points how the GFC pushed him into second-gen restaurant deals how buying and reinventing a 1960s bowling alley taught him to think like an operator why South End rents jumped from the twenties to the sixties and which neighborhoods will define the next wave of growth as Plaza Midwood, NoDa, South Park, Dilworth, and the suburbs all heat up.Adam also breaks down his current work on 110 East and Midblock, the density that is reshaping South End, and why Charlotte’s momentum keeps attracting major brands.Episode 3 drops Thursday.Explore more at brandmarch.comBrands Adam works with @Patagonia @Target @AceHardware @MichaelsStores @UltaBeauty @PetSmart @WorldMarket @GAP @RH @TotalWine

Sources: Episode 3: From Grit to Growth: How Charlotte Became a Retail Magnet with Adam Williams