In a city full of multifamily projects, storefronts can’t continue to be an afterthought 🥊

Let’s talk about what we get wrong in our industry.

Starting with the sea of sameness 🌊 that we have to be better about.

Our friend, Jessica Curtis , owner of @originrealtyadv puts it well: “a memorable storefront is a collaboration between the physical building itself and a tenants desire to express their brand. The most notable storefronts, embody a mixture of material textures — brick juxtapose against steel or glass. Architectural details that create eye-catching signage and strategic openings.”

We want to talk more about storefronts and other industry related topics, on other laptop-camera-videos in the future

Stay tuned 🤙