Jones Road brings Bobbi Brown's clean beauty to Madison Avenue

Jones Road, the fast-growing beauty brand by Bobbi Brown, has opened a new location on Madison Avenue and East 81st Street, marking its fourth New York City storefront. The 900-square-foot space, formerly home to MARIA CHER., introduces Brown’s “no-makeup makeup” line to the historic Upper East Side retail corridor.

With a focus on clean beauty and inclusivity, Jones Road will host makeup master classes and community activations, further enhancing Madison Avenue’s luxury retail appeal. As brick-and-mortar expansion continues, the brand’s direct-to-consumer success—projected to hit $150 million in 2024—positions it as a key player in the evolving beauty and retail landscape.