So excited to share that TYLER'S will be the retail anchor at Firefly Park!

TYLER’S is a strong, family-focused lifestyle brand with a loyal customer base across Texas and the perfect fit for this project!
TYLER’S brings built-in energy and daily shopper traffic that will naturally complement experiential retail, chef-driven dining, service concepts, and other lifestyle brands we’re curating for the project.
More announcements coming soon as we continue building a dynamic, best-in-class retail environment.
If you represent a brand that wants to be part of this next-generation mixed-use destination, I’d love to connect. The mix is coming together quickly — and this is not one you’ll want to miss!!
https://www.bizjournals.com/dallas/news/2026/02/12/firefly-park-frisco-wilks-first-retail.html
See which brands fit Firefly Park
Brandmarch ranks the brands that belong at a center, with the reasoning. Firefly Park is already scored against 6,800 brands.
