Firefly Park
Theme/Festival/Lifestyle · Frisco, TXView property page

So excited to share that TYLER'S will be the retail anchor at Firefly Park!

By Haylee Swinton, Kobalt1 min read
So excited to share that TYLER'S will be the retail anchor at Firefly Park!

TYLER’S is a strong, family-focused lifestyle brand with a loyal customer base across Texas and the perfect fit for this project!

TYLER’S brings built-in energy and daily shopper traffic that will naturally complement experiential retail, chef-driven dining, service concepts, and other lifestyle brands we’re curating for the project.

More announcements coming soon as we continue building a dynamic, best-in-class retail environment.

If you represent a brand that wants to be part of this next-generation mixed-use destination, I’d love to connect. The mix is coming together quickly — and this is not one you’ll want to miss!!

https://www.bizjournals.com/dallas/news/2026/02/12/firefly-park-frisco-wilks-first-retail.html

See which brands fit Firefly Park

Brandmarch ranks the brands that belong at a center, with the reasoning. Firefly Park is already scored against 6,800 brands.

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