Bay Street

Bay Street Emeryville is a vibrant open-air shopping and lifestyle destination strategically positioned between San Francisco and the East Bay, attracting a dynamic mix of urban professionals, young families, and students from nearby UC Berkeley. With its walkable streetscape and modern, mixed-use design, the center blends retail, dining, and entertainment, making it a go-to destination for both everyday shopping and weekend outings. Bay Street features a well-curated selection of national brands, including Apple, Sephora, Lululemon, and Warby Parker, alongside a growing mix of local boutiques and experiential retailers. The center sees steady weekday traffic from nearby office workers and residents, while weekends bring a lively crowd enjoying its shops, restaurants, and entertainment options like AMC Theatres. Compared to Broadway Plaza in Walnut Creek, which leans into a more luxury-driven retail mix, Bay Street offers a contemporary, urban shopping experience that resonates with a diverse and trend-conscious customer base. For brands looking to expand in the Bay Area, Bay Street Emeryville provides high visibility, strong regional access, and a built-in audience of loyal shoppers in one of the East Bay’s most active retail corridors.