Columbia Mall is the primary retail destination in mid-Missouri, serving a diverse mix of students, families, and professionals from Columbia and the surrounding areas. Conveniently located near the University of Missouri, the mall benefits from steady foot traffic driven by college students, local residents, and regional shoppers seeking a centralized shopping experience. Anchored by Dillard’s and Target, Columbia Mall features a mix of national brands such as H&M, Victoria’s Secret, and American Eagle, catering to both fashion-conscious younger shoppers and families looking for everyday essentials. Weekday traffic is fueled by students and professionals visiting between classes and work, w