Jordan Creek Town Center (West Des Moines, IA)

Jordan Creek Town Center is the dominant retail destination in Iowa, drawing shoppers from across the Des Moines metro and beyond with its mix of fashion, entertainment, and dining. As the largest shopping complex in the state, it attracts a diverse customer base, from suburban families and professionals to college students and regional visitors looking for a premier retail experience. Anchored by Dillard’s and Scheels, the center features sought-after brands like Apple, Lululemon, Sephora, and Anthropologie, alongside strong dining and entertainment options that keep foot traffic high throughout the week. Weekday visits are fueled by lunch-hour shoppers and professionals from West Des Moines’ growing business community, while weekends bring steady crowds from across Iowa who make a day of shopping, dining, and enjoying the center’s lakefront entertainment district. Compared to nearby Valley West Mall, which serves a more traditional retail function, Jordan Creek offers a more dynamic, experience-driven environment that aligns with modern shopping trends. For brands looking to establish a presence in the region, Jordan Creek Town Center provides strong consumer engagement, high visibility, and a loyal customer base that continues to grow alongside the area’s expanding economy.