Community/Large Neighborhood

Middletown Plaza (Middletown, NJ)

Open·18 stores across 197,066 SF·Route 35 & Harmony Road, Middletown, NJ, USA

Middletown Plaza (Middletown, NJ) is a 197,066 SF Community/Large Neighborhood at Route 35 & Harmony Road, Middletown, NJ, USA, with key tenants including Spirit Halloween, EVgo, and Retro Fitness. The 10-minute drive-time population is 34,510 with a median household income of $133,568.

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened

Hello Sugar1425 New Jersey 35, Suite 10

Opened Q3 2026

Coming soon

MilkShake Factory1377 Route 35

Coming soon Q2 2026

Closed

Salons by JC1425 Route 35 · New Jersey

Closed Q1 2026

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Locations · Growth Trajectory

+1 net stores since Q4 2024

Growing tenants · 3 opens, 2 closes

About Middletown Plaza (Middletown, NJ)

Nothing added yet

No description available for this property.

Owners

Brixmor Property Group

Demographics

News & Alerts

Tenant Mix by Category

19 brands across 14 categories

Spa, Massage, + Esthetics

4 (21.1%)

Gyms + Fitness Facilities

2 (10.5%)

Restaurant - Fast Casual

2 (10.5%)

Pet Health + Care

1 (5.3%)

Pet Stores + Supplies

1 (5.3%)

Restaurant - Bakery/Desserts

1 (5.3%)

Restaurant - Casual

1 (5.3%)

Restaurant - QSR/Fast Food

1 (5.3%)

Seasonal

1 (5.3%)

Shipping

1 (5.3%)

Banks + Financial Services

1 (5.3%)

Used Products

1 (5.3%)

EV Charging Stations

1 (5.3%)

Grocery

1 (5.3%)

All Tenants


Spirit Halloween	Seasonal	Aug 2026
EVgo	EV Charging Stations	Jun 2025
Re Retro Fitness	Gyms + Fitness Facilities	N/A
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