Otay Ranch Town Center is a dynamic open-air shopping destination in Chula Vista, serving as the retail and lifestyle hub for San Diego’s rapidly growing South Bay region. Positioned in one of California’s most affluent and diverse suburban markets, the center attracts a mix of young professionals, families, and cross-border shoppers from nearby Tijuana. With a strong lineup of retailers, including Apple, H&M, Sephora, and Macy’s, Otay Ranch Town Center offers a balance of fashion, beauty, and everyday essentials that cater to the area’s active and style-conscious consumer base. The center sees steady weekday traffic from local professionals and residents, while weekends bring families and d