Regional Mall

Pembroke Mall (Virginia Beach, VA)

Pembroke Mall (Virginia Beach, VA) is a 712,770 SF Regional Mall at 4554 Virginia Beach Blvd, Virginia Beach, VA, USA, with 20 tenants including Target, Kohl's, and Nordstrom Rack. In the last 24 months it recorded 1 opening and 2 closings. The 10-minute drive-time population is 53,012 with a median household income of $74,156, according to Brandmarch.

Enclosed·20 stores across 712,770 SF·4554 Virginia Beach Blvd, Virginia Beach, VA, USA·Website

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
LongHorn Steakhouse4554 Virginia Beach Blvd
Opened ~May 2026
Coming soon
LongHorn Steakhouse4554 Virginia Beach Blvd
Coming soon ~Apr 2026
Closed
Pizza Hut4576 Virginia Beach Blvd · Express
Closed ~Mar 2026

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Locations · Growth Trajectory

-1 net stores since Q4 2024

Shrinking tenants · 1 opens, 2 closes

About Pembroke Mall (Virginia Beach, VA)

Pembroke Mall opened in March 1966 as the first shopping mall in the Hampton Roads metro area and is now being redeveloped into Pembroke Square, a mixed-use retail destination featuring shopping, dining, entertainment, hotel, and residential components. The property is located in Virginia Beach across from the Virginia Beach Town Center and houses numerous retail tenants including Target, Kohl's, and Old Navy.

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

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News

Tenant Mix by Category

20 brands across 16 categories

Department Store
2 (10%)
Clothing - Family/Unisex
2 (10%)
Cosmetics + Beauty Supplies
2 (10%)
Footwear
2 (10%)
Grocery
1 (5%)
Mass Merchant
1 (5%)
Misc. Health Supplies + Services
1 (5%)
Restaurant - Bar/Pub
1 (5%)
Restaurant - Casual
1 (5%)
Restaurant - Fast Casual
1 (5%)
Restaurant - Fine Dining
1 (5%)
Auto Service, Parts, + Tires
1 (5%)
Sports + Recreation
1 (5%)
Banks + Financial Services
1 (5%)
Drug Stores + Pharmacies
1 (5%)
EV Charging Stations
1 (5%)

All Tenants

Target
Target
Mass MerchantN/A
Kohl's
Kohl's
Department StoreN/A
Nordstrom Rack
Nordstrom Rack
Department StoreN/A
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