Power Center

Shoppes at College Hills, The

Shoppes at College Hills, The is a 441,995 SF Power Center at 314 Towanda Ave, Normal, IL, USA, owned by M&J Wilkow Properties, LLC, with 31 tenants including Target, Von Maur, and Hobby Lobby Stores. In the last 24 months it recorded 6 openings and 2 closings. The 10-minute drive-time population is 76,520 with a median household income of $75,221, according to Brandmarch.

Open-air·31 stores across 441,995 SF·314 Towanda Ave, Normal, IL, USA·Website

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Buckle305 S. Veterans Pkwy Ste 200 · Men's Women's Clothing
Opened ~Jul 2026
Opened
Spencer's Gifts305 Veterans Pkwy Space #210, Suite 210
Opened Q1 2026
Opened
T-Mobile313 Veterans Pkwy, Spc 1 · Experience Store
Opened ~Feb 2026

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Locations · Growth Trajectory

+4 net stores since Q4 2024

Growing tenants · 6 opens, 2 closes

About Shoppes at College Hills, The

The Shoppes at College Hills is a 442,000 square foot open-air lifestyle center in Normal, Illinois that opened in 2005. The center is anchored by Von Maur, Target, Hobby Lobby, and Crunch Fitness, with approximately 30 additional stores and restaurants including specialty retailers and dining options.

Owners

M&J Wilkow Properties, LLC

Demographics

Property Report

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News

Tenant Mix by Category

30 brands across 18 categories

Clothing - Womens
7 (23.3%)
Clothing - Family/Unisex
4 (13.3%)
Communications
2 (6.7%)
Gifts
2 (6.7%)
Spa, Massage, + Esthetics
2 (6.7%)
Amusement
1 (3.3%)
Jewelry
1 (3.3%)
Mass Merchant
1 (3.3%)
Restaurant - Bakery/Desserts
1 (3.3%)
Restaurant - Coffee/Tea
1 (3.3%)
Restaurant - Fast Casual
1 (3.3%)
Restaurant - Juice Bars
1 (3.3%)
Restaurant - QSR/Fast Food
1 (3.3%)
Gyms + Fitness Facilities
1 (3.3%)
Banks + Financial Services
1 (3.3%)
Car + Truck Rentals
1 (3.3%)
Cosmetics + Beauty Supplies
1 (3.3%)
Crafts, Toys, and Hobbies
1 (3.3%)

All Tenants

Target
Target
Mass MerchantN/A
Von Maur
Von Maur
Clothing - Family/UnisexN/A
Hobby Lobby Stores
Hobby Lobby Stores
Crafts, Toys, and HobbiesN/A
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See the full tenant roster and category breakdown

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