


Southdale Center in Edina, Minnesota, has undergone a significant transformation, positioning itself as a premier luxury retail destination in the Twin Cities. The recent addition of a luxury wing marks a pivotal shift in the mall’s strategy to attract high-end retailers and affluent shoppers.  
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
1000 SF
Suitable for retail, restaurant, office
1500 SF
Suitable for retail, restaurant, office
2000 SF
Suitable for retail, restaurant, office

Kendra Scott opened at Southdale Center as a part of the center's new luxury wing.