Community/Large Neighborhood

The Plaza at Woodbridge (Iselin, NJ)

The Plaza at Woodbridge (Iselin, NJ) is a 409,086 SF Community/Large Neighborhood at 675 Route 1, Iselin, NJ, USA, owned by Urban Edge Properties, with 10 tenants including Best Buy, Ross Dress For Less, and Harbor Freight Tools. In the last 24 months it recorded 4 openings and 2 closings. The 10-minute drive-time population is 98,215 with a median household income of $109,862, according to Brandmarch.

Open-air·10 stores across 409,086 SF·675 Route 1, Iselin, NJ, USA·Website

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Ross Dress For Less675 US Highway 1
Opened ~Mar 2026
Opened
Trader Joe's675 US-1
Opened ~Nov 2025
Closed
Verizon Wireless675 Route 1 S · Best Buy 0456
Closed ~Oct 2025

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Locations · Growth Trajectory

+2 net stores since Q4 2024

Growing tenants · 4 opens, 2 closes

About The Plaza at Woodbridge (Iselin, NJ)

The Plaza at Woodbridge is a 29-acre open-air shopping center located on Route 1 in Iselin, New Jersey, and owned by Urban Edge Properties. Established in 2017, the center is positioned on a high-traffic corridor near the Garden State Parkway and New Jersey Turnpike, providing excellent regional visibility and accessibility. The property offers approximately 409,000 square feet of gross leasable area and serves as a major retail destination for the surrounding Middlesex County communities.

Owners

Urban Edge Properties

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

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News

Tenant Mix by Category

10 brands across 8 categories

Restaurant - Casual
3 (30%)
Clothing - Family/Unisex
1 (10%)
Computers + Consumer Electronics
1 (10%)
Grocery
1 (10%)
Home Improvement + Building Supplies
1 (10%)
Mattress Store
1 (10%)
Banks + Financial Services
1 (10%)
Restaurant - Fast Casual
1 (10%)

All Tenants

Best Buy
Best Buy
Computers + Consumer ElectronicsN/A
Ross Dress For Less
Ross Dress For Less
Clothing - Family/UnisexApr 2026
Harbor Freight Tools
Harbor Freight Tools
Home Improvement + Building SuppliesN/A
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