The Star
Location
Owner
Blue Star Land
Center type
Lifestyle
Property website
Location
Owner
Blue Star Land
Center type
Lifestyle
Property website
Description
The Star in Frisco isn’t just a shopping center—it’s a destination rooted in community, sports, and elevated lifestyle. Anchored by the Dallas Cowboys’ world headquarters, the development draws a dynamic crowd of families, professionals, and sports enthusiasts who are as interested in catching a game or dining out as they are in shopping premium retail. The mix of brands—like Nike, Lucchese, and Monkee’s—caters to a high-income suburban customer looking for both everyday essentials and elevated style. Visitors tend to come in the afternoons and evenings, particularly on weekends, when the surrounding restaurants and events at the Ford Center drive strong foot traffic. Compared to nearby centers like Legacy West and Stonebriar Centre, The Star sets itself apart with its unique blend of sports energy and upscale lifestyle offerings, making it a compelling choice for brands looking to connect with an active, affluent North Texas audience.
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The Star in Frisco isn’t just a shopping center—it’s a destination rooted in community, sports, and elevated lifestyle. Anchored by the Dallas Cowboys’ world headquarters, the development draws a dynamic crowd of families, professionals, and sports enthusiasts who are as interested in catching a game or dining out as they are in shopping premium retail. The mix of brands—like Nike, Lucchese, and Monkee’s—caters to a high-income suburban customer looking for both everyday essentials and elevated style. Visitors tend to come in the afternoons and evenings, particularly on weekends, when the surrounding restaurants and events at the Ford Center drive strong foot traffic. Compared to nearby cent
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Blue Star Land
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