The Star
Location
Owner
Blue Star Land
Property website
Center type
Lifestyle
Location
Owner
Blue Star Land
Property website
Center type
Lifestyle
Description
The Star in Frisco isn’t just a shopping center—it’s a destination rooted in community, sports, and elevated lifestyle. Anchored by the Dallas Cowboys’ world headquarters, the development draws a dynamic crowd of families, professionals, and sports enthusiasts who are as interested in catching a game or dining out as they are in shopping premium retail. The mix of brands—like Nike, Lucchese, and Monkee’s—caters to a high-income suburban customer looking for both everyday essentials and elevated style. Visitors tend to come in the afternoons and evenings, particularly on weekends, when the surrounding restaurants and events at the Ford Center drive strong foot traffic. Compared to nearby centers like Legacy West and Stonebriar Centre, The Star sets itself apart with its unique blend of sports energy and upscale lifestyle offerings, making it a compelling choice for brands looking to connect with an active, affluent North Texas audience.
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The Star in Frisco isn’t just a shopping center—it’s a destination rooted in community, sports, and elevated lifestyle. Anchored by the Dallas Cowboys’ world headquarters, the development draws a dynamic crowd of families, professionals, and sports enthusiasts who are as interested in catching a gam
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street Details
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
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Available Spaces
Sample Space 1
1000 SF
Suitable for retail, restaurant, office
Sample Space 2
1500 SF
Suitable for retail, restaurant, office
Sample Space 3
2000 SF
Suitable for retail, restaurant, office
News & Alerts
No news & alerts added yet
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Internal leasing team
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External Leasing Team
