Strip/Convenience

Thirty Five Plaza (Paramus, NJ)

Thirty Five Plaza (Paramus, NJ) is a 66,288 SF Strip/Convenience at 65 RT-4 W, Paramus, NJ, USA, with 11 tenants including Blick Art Materials, Houlihan's, and Road Runner Sports. In the last 24 months it recorded 4 openings and 4 closings. The 10-minute drive-time population is 159,414 with a median household income of $127,357, according to Brandmarch.

Open-air·11 stores across 66,288 SF·65 RT-4 W, Paramus, NJ, USA

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Cold Stone Creamery65 Route 4 West, Unit 2
Opened ~Mar 2026
Closed
AT&T65 E State RT 4 · Rte 4 West
Closed ~Jan 2026
Closed
Cold Stone Creamery60 Route 4 West
Closed ~Oct 2025

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Locations · Growth Trajectory

No change since Q4 2024

Steady tenants · 4 opens, 4 closes

About Thirty Five Plaza (Paramus, NJ)

Thirty Five Plaza is a strip/convenience shopping center located in Paramus, New Jersey that was established in 1972. Situated at 65 Route 4 West, the center spans approximately 66,000 square feet of gross leaseable area and serves the Bergen County retail market. Subject to Bergen County's blue laws, the center operates Monday through Saturday with limited Sunday hours for select tenants.

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

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News

Tenant Mix by Category

12 brands across 9 categories

Spa, Massage, + Esthetics
2 (16.7%)
Restaurant - Casual
2 (16.7%)
Restaurant - Fast Casual
2 (16.7%)
Restaurant - Coffee/Tea
1 (8.3%)
Sports + Recreation
1 (8.3%)
Crafts, Toys, and Hobbies
1 (8.3%)
Vitamins, Nutrition, and Supplements
1 (8.3%)
Optical
1 (8.3%)
Restaurant - Bakery/Desserts
1 (8.3%)

All Tenants

Blick Art Materials
Blick Art Materials
Crafts, Toys, and HobbiesN/A
Houlihan's
Houlihan's
Restaurant - CasualN/A
Road Runner Sports
Road Runner Sports
Sports + RecreationN/A
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