Theme/Festival/Lifestyle

Waterford Lakes Town Center (Orlando, FL)

Waterford Lakes Town Center (Orlando, FL) is a 965,482 SF Theme/Festival/Lifestyle at 413 N Alafaya Trail, Orlando, FL, USA, owned by JLL & Kimco Realty Corporation, with 106 tenants including Target, Macy's, and Ashley Furniture Industries Inc. In the last 24 months it recorded 9 openings and 7 closings. The 10-minute drive-time population is 84,212 with a median household income of $72,421, according to Brandmarch.

Open-air·106 stores across 965,482 SF·413 N Alafaya Trail, Orlando, FL, USA·Website

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened

Kay Jewelers753 N Alafaya Trail

Opened Q3 2026

Opened

CAVA703 N Alafaya Trail

Opened ~Aug 2026

Coming soon

CAVA703 N Alafaya Trail

Coming soon ~Jul 2026

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Locations · Growth Trajectory

+2 net stores since Q4 2024

Growing tenants · 9 opens, 7 closes

About Waterford Lakes Town Center (Orlando, FL)

Waterford Lakes Town Center is East Orlando's premier open-air lifestyle destination featuring over 100 national and local retailers, restaurants, and entertainment venues. Opened in phases between 1999 and 2002, the center attracts approximately 14.9 million annual visits and is currently owned by Kimco Realty. The property offers a vibrant mix of upscale shopping, dining, and leisure experiences with distinctive landscaping including lakes, fountains, and shaded gathering spaces.

Owners

JLL & Kimco Realty Corporation

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

News

Tenant Mix by Category

104 brands across 38 categories

Clothing - Family/Unisex

11 (10.6%)

Restaurant - Fast Casual

10 (9.6%)

Restaurant - Casual

7 (6.7%)

Clothing - Womens

7 (6.7%)

Restaurant - QSR/Fast Food

5 (4.8%)

Restaurant - Bakery/Desserts

5 (4.8%)

Cosmetics + Beauty Supplies

5 (4.8%)

Footwear

5 (4.8%)

Optical

4 (3.8%)

Spa, Massage, + Esthetics

4 (3.8%)

Restaurant - Bar/Pub

3 (2.9%)

Gifts

3 (2.9%)

Hospitals, Urgent Care, + Doctors

2 (1.9%)

Dental

2 (1.9%)

Communications

2 (1.9%)

Furnishings

2 (1.9%)

Schools, Tutoring, + Education

2 (1.9%)

Sports + Recreation

2 (1.9%)

Theatres

2 (1.9%)

Hair

2 (1.9%)

Jewelry

2 (1.9%)

Home Improvement + Building Supplies

1 (1%)

Banks + Financial Services

1 (1%)

Beer, Wine, + Liquor Stores

1 (1%)

Books

1 (1%)

Clothing - Childrens

1 (1%)

Clothing - Mens

1 (1%)

Computers + Consumer Electronics

1 (1%)

Department Store

1 (1%)

Discount Stores

1 (1%)

Gyms + Fitness Facilities

1 (1%)

Amusement

1 (1%)

Mass Merchant

1 (1%)

Pet Health + Care

1 (1%)

Pet Stores + Supplies

1 (1%)

Restaurant - Coffee/Tea

1 (1%)

Restaurant - Juice Bars

1 (1%)

Seasonal

1 (1%)

All Tenants


Target	Mass Merchant	N/A
Macy's	Department Store	Jan 2025
Ashley Furniture Industries Inc	Furnishings	N/A
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See the full tenant roster and category breakdown

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