Harvard Square
Description
Harvard Square in Cambridge, MA is one of the most active and high-performing retail corridors in the Greater Boston area. Anchored by Harvard University and served by the Red Line’s busiest stop outside downtown, the square sees exceptional pedestrian traffic from students, locals, professionals, a
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street Details
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
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Sample Space 1
1000 SF
Suitable for retail, restaurant, office
Sample Space 2
1500 SF
Suitable for retail, restaurant, office
Sample Space 3
2000 SF
Suitable for retail, restaurant, office
Daily Provisions, the popular all‑day café by Danny Meyer’s Union Square Hospitality Group, launched its first Boston-area location at 1 Brattle Square in Harvard Square, on July 21, 2025. This flagship brings a fast-casual format—crullers, breakfast sandwiches, café fare, and roast chicken—into a transit-rich, high-walkability district, positioning it as a strategic tenant that complements both commuter and local foot traffic. As the first outlet outside New York and New Jersey, it serves as a bellwether for USHG’s regional expansion strategy, pairing brand appeal with daily utility in a market known for its year‑round retail resilience and cultural density.
From an retail real estate standpoint, this move reinforces Harvard Square’s appeal as a prime location everyday-service concepts that align with mixed uses and recurring traffic drivers. With Harvard Station drawing over 18,000 Red Line riders daily and tourism/student foot traffic sustained even off-season, Daily Provisions adds stability and relevance to the leasing mix.
https://boston.eater.com/restaurant-news/122136/daily-provisions-all-day-cafe-opening-harvard-square
Romance bookstore, Lovestruck Books, opens in Harvard Square, Cambridge, Massachusetts
Anthropologie Closing in Harvard Square
Van Leeuwen Ice Cream Opens New Scoop Shop in Harvard Square
