North Beverly - Rodeo Drive
Description
North Beverly Drive and Rodeo Drive form the heart of Beverly Hills’ luxury retail scene, attracting a mix of high-net-worth locals, international visitors, and industry elites who see shopping as both an experience and a statement. Rodeo Drive, known globally for its iconic flagship stores like Cha
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street Details
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
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Sample Space 1
1000 SF
Suitable for retail, restaurant, office
Sample Space 2
1500 SF
Suitable for retail, restaurant, office
Sample Space 3
2000 SF
Suitable for retail, restaurant, office
Market Intel | Rodeo Drive, Beverly Hills
Bulgari didn’t just refresh a Rodeo Drive address—it doubled down on Rodeo as a long-term brand stage. This four-story flagship reinforces a broader pattern we’re seeing on the street: legacy luxury brands reinvesting in fewer, larger, experience-driven flagships rather than expanding store counts.
The Details:
Location: Rodeo Drive, Beverly Hills
Format: Four-story flagship relocation and expansion
Size: 5,834 SF across four levels
Timing: Opened 2026
Notable Feature: Rooftop terrace and open-air bar—the first of its kind for Bulgari in North America
The Broker’s Take (Signal vs. Noise):
This isn’t about square footage—it’s about permanence. Bulgari is signaling that Rodeo Drive remains one of a very short list of U.S. streets worth flagship-level capital and architectural investment. For landlords, this sets a fresh comp not just on rent, but on scope: multi-level buildouts, event-capable space, and experiential amenities are now part of the underwriting conversation for top-tier luxury corridors.
Contact Brandmarch's Featured Broker, Kyle Kavanaugh, for more info.
https://professionalwatches.com/bulgari-opens-four-story-flagship-on-rodeo-drive/
GEARYS Beverly Hills has just unveiled its stunning new 1,862 sq ft Patek Philippe boutique at 314 N. Rodeo Drive, complete with a rooftop garden and exclusive event space—reinforcing its nearly two-decade partnership with the prestigious Swiss watchmaker.
Grand Seiko Reopens Beverly Hills Boutique with ‘Alive in Time’ Concept
Michael Kors Returns to Rodeo Drive with a New Beverly Hills Boutique
New Rolex Boutique on Rodeo Drive
Guest in Residence Opens Second Store in Beverly Hills
