Audemars Piguet (AP): The High-Fidelity "Haute Horlogerie" Anchor for Global Luxury Enclaves. Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet in Le Brassus, Switzerland, Audemars Piguet (audemarspiguet.com) remains the oldest fine watchmaking manufacturer still in the hands of its founding families. Defined by its "To Break the Rules, You Must First Master Them" philosophy, the brand serves as a critical Lifestyle & Cultural Anchor, transcending traditional retail through its innovative AP House concept. AP Houses are designed as high-fidelity residential "sanctuaries" that prioritize hospitality over transactions, often featuring bars, lounges, and exhibition spaces. For developers, Audemars Piguet represents a "Trophy Tenant" that drives elite, ultra-high-net-worth traffic. Under the leadership of CEO Ilaria Resta, the brand is executing its 2026 "Establishing Connections" Strategy, headlined by a landmark return to Watches and Wonders Geneva 2026 and the continued global scaling of its hybrid retail-hospitality footprint.