Aveda is a premium, plant-based beauty brand founded in 1978 and acquired by Estée Lauder Companies in 1997. Renowned for its commitment to sustainability and holistic wellness, Aveda offers high-performance hair care, skincare, and makeup products. The brand operates through a global network of salons, spas, retail Experience Centers, and Aveda Institutes, emphasizing eco-conscious practices and community engagement. Aveda's retail strategy focuses on high-traffic, upscale locations that align with its environmentally responsible and wellness-oriented ethos.