Bally, the historic Swiss luxury house established in 1851, stands as one of the world’s longest-running fashion brands and a premier Anchor Tenant for elite Malls, Lifestyle Centers, and flagship High-Street locations. Under the creative direction of Simone Bellotti and CEO Nicolas Girotto, the brand is currently executing its "Resort 2026" strategic vision, which emphasizes a return to "everyday luxury" and Swiss functionality combined with high-fashion aesthetics. As part of a broader National Expansion and digital transformation, Bally is integrating advanced omnichannel technologies, such as Oracle Retail Xstore, across its global estate to enhance the "boutique destination" experience. For landlords and developers, Bally offers institutional-grade credit and a distinct prestige that attracts an affluent, multi-generational demographic—from traditional high-net-worth collectors of their iconic leather footwear to Gen Z consumers drawn to their contemporary ready-to-wear. With a presence in over 60 countries and a focused strategy on "phygital" flagship optimization, Bally remains a vital cornerstone for premiumizing world-class retail ecosystems in the 2026 market.