Bath & Body Works
Bath & Body Works is a Cosmetics + Beauty Supplies concept with 1,808 stores in 1,786 shopping centers across 50 states. As of October 11, 2026 they opened 96 and closed 10 locations in the last 12 months, a net change of +86. Typical site: 3,000–4,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 42,728 with a median household income of $77,894 and a median age of 38, according to Brandmarch. Similar brands: Miniso, Kiko S.p.A., and Miss A.
Stores
In 1786 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
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Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Shawnee, KS · Opened ~Sep 2026 · Detected 4weeks
Paris, TN · Opened ~Sep 2026 · Detected 4weeks
Fresno, CA · Opened ~Sep 2026 · Detected 4weeks
About Bath & Body Works
Bath & Body Works is a leading specialty retailer of personal care and home fragrance products, operating over 1,890 stores across the U.S. and Canada as of early 2025 . The company has shifted its retail strategy to focus on standalone and off-mall locations, moving away from traditional mall-based stores . Innovations like the Gingham+ concept store, designed to appeal to Gen Z consumers with interactive scent bars and modern layouts, exemplify this new direction . Additionally, Bath & Body Works is leveraging advanced technologies, including AI-powered tools, to enhance customer experiences and drive growth .
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Recent openings, closures, and announcements from brands similar to Bath & Body Works.