Bella Bridesmaids Seeking Upscale Boutique Locations for National Franchise Expansion. As the largest bridesmaids-only specialty retailer in the United States, Bella Bridesmaids continues to define the niche wedding apparel market through its network of over 50 franchised showrooms. The brand is actively executing a national expansion strategy, seeking high-visibility boutique spaces in affluent trade areas that cater to a discerning, fashion-forward demographic. With a focus on tenant representation in premier "high-street" retail corridors and lifestyle centers, Bella Bridesmaids serves as a powerful co-tenant for upscale bridal shops, beauty bars, and luxury home goods retailers. Landlords benefit from this high-credit, appointment-based destination tenant that drives consistent, high-intent foot traffic and reinforces a development’s status as a premier lifestyle destination.