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Parent company
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Number of stores in U.S
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Brand Deck
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Description

Breitling, a powerhouse of Swiss horological precision since 1884, is currently executing a bold National Expansion under its 2026 "Casual Luxury" mandate. Owned by Partners Group, the brand has redefined luxury retail through its signature "Industrial Loft" boutique concept—a relaxed, stylish, and modern-retro environment that strips away the intimidation of traditional watch boutiques. Breitling serves as a high-productivity Anchor Tenant for elite Malls, Lifestyle Centers, and flagship High-Street corridors. These spaces are meticulously designed to showcase the brand’s "Air, Sea, and Land" universes, often featuring immersive elements like pool tables, fully stocked bars, and vintage motorcycles. Following a massive expansion into markets like Atlanta, Houston, and Dallas, Breitling is now prioritizing "upsized" flagships and service-centered "Experience Hubs." For landlords and developers, Breitling offers institutional-grade credit and a uniquely inclusive "cool-factor" that attracts a high-spending, diverse demographic ranging from aviation professionals to style-conscious Gen Z and Millennial collectors.

Brand Category

Retail (Watches)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

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Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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