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Breitling

Jewelry·

Breitling is a Jewelry concept with 290 stores in 282 shopping centers across 46 states. As of October 11, 2026 they opened 17 and closed 10 locations in the last 12 months, a net change of +7. Typical site: 1,500–5,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 60,493 with a median household income of $100,478 and a median age of 39, according to Brandmarch. Similar brands: Omega, Rolex, and Tag Heuer.


290

Stores

In 282 properties

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Tracking · 27 events in last 12 months

Recent activity

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Lahaina, HI · Opened Q3 2026 · Detected 1weeks

Avalon (Alpharetta, GA)

Alpharetta, GA · Opened Q3 2026 · Detected 1weeks

Las Vegas, NV · Opened Q3 2026 · Detected 1weeks

+24 more events · 63% openings — 17 new, 10 closures.

About Breitling

Breitling, a powerhouse of Swiss horological precision since 1884, is currently executing a bold National Expansion under its 2026 "Casual Luxury" mandate. Owned by Partners Group, the brand has redefined luxury retail through its signature "Industrial Loft" boutique concept—a relaxed, stylish, and modern-retro environment that strips away the intimidation of traditional watch boutiques. Breitling serves as a high-productivity Anchor Tenant for elite Malls, Lifestyle Centers, and flagship High-Street corridors. These spaces are meticulously designed to showcase the brand’s "Air, Sea, and Land" universes, often featuring immersive elements like pool tables, fully stocked bars, and vintage motorcycles. Following a massive expansion into markets like Atlanta, Houston, and Dallas, Breitling is now prioritizing "upsized" flagships and service-centered "Experience Hubs." For landlords and developers, Breitling offers institutional-grade credit and a uniquely inclusive "cool-factor" that attracts a high-spending, diverse demographic ranging from aviation professionals to style-conscious Gen Z and Millennial collectors.

Intelligence · Competitive Overlap

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