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Parent company
Not available
Number of stores in U.S
Not available
Brand Deck
Not available
Description
Breitling, a powerhouse of Swiss horological precision since 1884, is currently executing a bold National Expansion under its 2026 "Casual Luxury" mandate. Owned by Partners Group, the brand has redefined luxury retail through its signature "Industrial Loft" boutique concept—a relaxed, stylish, and modern-retro environment that strips away the intimidation of traditional watch boutiques. Breitling serves as a high-productivity Anchor Tenant for elite Malls, Lifestyle Centers, and flagship High-Street corridors. These spaces are meticulously designed to showcase the brand’s "Air, Sea, and Land" universes, often featuring immersive elements like pool tables, fully stocked bars, and vintage motorcycles. Following a massive expansion into markets like Atlanta, Houston, and Dallas, Breitling is now prioritizing "upsized" flagships and service-centered "Experience Hubs." For landlords and developers, Breitling offers institutional-grade credit and a uniquely inclusive "cool-factor" that attracts a high-spending, diverse demographic ranging from aviation professionals to style-conscious Gen Z and Millennial collectors.
Brand Category
Retail (Watches)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
- Example
- Example
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
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