Dior the Global Vanguard of Haute Couture and Artistic Modernism Founded in 1946 by Christian Dior and now the crown jewel of the LVMH portfolio, Dior is the ultimate Luxury Anchor for the world’s most prestigious retail corridors. In a historic 2026 strategic shift, the House has unified its creative vision under Jonathan Anderson, who serves as the first sole Creative Director for Women’s, Men’s, and Haute Couture since the founder himself. The brand is currently executing its "2026 Global Retail Renaissance," a massive capital investment strategy (part of LVMH’s €5.5B allocation) focused on "Store of the Future" flagships that merge digital spectacle with artisanal heritage. These concepts, such as the 2026 "Berlin Gemäldegalerie" inspired environments, utilize velvet-lined interiors, private VIP salons, and high-tech "Astra" AI platforms for hyper-personalized clienteling. For landlords and developers, Dior offers unmatched institutional credit and a "super-luxury" halo effect, driving ultra-high-net-worth (UHNW) traffic through its expanding presence in Tier-1 markets, including a strategic 2026 push into Egypt and India.