Discover Strength
Discover Strength is a Gyms + Fitness Facilities concept with 41 stores in 41 shopping centers across 15 states. As of October 11, 2026 they opened 11 and closed 2 locations in the last 12 months, a net change of +9. Typical site: 1,200–1,800 SF. Across their fleet, locations have a median 10-minute drive-time population of 67,771 with a median household income of $120,944 and a median age of 39, according to Brandmarch. Similar brands: JetSet Pilates, solidcore, and Alloy Personal Training.
Stores
In 41 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Plano, TX · Opened Q2 2026 · Detected Aug 14
Lake St. Louis, MO · Opened Q2 2026 · Detected Aug 14
Parsippany, NJ · Opened Q2 2026 · Detected Aug 14
About Discover Strength
Boutique Strength Training Franchise Discover Strength is an evidence-based fitness franchise and Anchor Tenant for wellness-focused retail centers. Based in Minneapolis, the brand differentiates itself with 30-minute, high-intensity strength workouts led by expert exercise physiologists. Discover Strength is actively pursuing National Expansion, targeting affluent suburban markets and urban cores. They seek compact 1,200–1,500 square foot studios in grocery-anchored or mixed-use developments, catering to busy professionals who value efficiency. Their small footprint and high client retention make them a stable service tenant for Class A retail.
Similar brands activity
Recent openings, closures, and announcements from brands similar to Discover Strength.