Finish Line An American Heritage Retailer Powering JD Sports’ North American Dominance Founded in 1976 and headquartered in Indianapolis, Indiana, Finish Line is a premier athletic footwear and apparel retailer that serves as a cornerstone of the JD Sports Fashion PLC (LON JD) North American portfolio. As of 2026, Finish Line is in the final stages of a multi-year "Fascia Conversion" strategy, where high-performing suburban mall locations are being systematically rebranded and remodeled into the high-revenue JD Sports format. Under the 2026 "JD First" strategic pillar, the brand is leveraging its 500+ store footprint and its exclusive partnership as the athletic footwear provider for Macy's (operating over 250 concessions) to drive a "premium multi-brand" proposition. The 2026 operational model is defined by a "Digital-First" omnichannel approach, powered by the STATUS loyalty program (nearly 10M members) and integrated supply chain hubs like the new West Coast facility in Morgan Hill. For landlords, Finish Line represents a legacy of stability currently backed by the capital and "retail theatre" expertise of a global sportswear powerhouse, providing high sales density and a direct pipeline to the most coveted global brand partnerships (Nike, Jordan, New Balance).