First Watch
First Watch is a Restaurant - Casual concept with 676 stores in 676 shopping centers across 33 states. As of October 4, 2026 they opened 58 and closed 1 locations in the last 12 months, a net change of +57. Typical site: 3,500–5,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 57,461 with a median household income of $90,225 and a median age of 38. Similar brands: Keke's Breakfast Cafe, IHOP, and Crushed Red.
Stores
In 676 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Concord, NC · Coming soon ~Aug 2026 · Detected 4weeks
Glendale, WI · Coming soon ~Aug 2026 · Detected 4weeks
Gilbert, AZ · Opened ~Aug 2026 · Detected 4weeks
About First Watch
First Watch is a leading daytime dining concept specializing in breakfast, brunch, and lunch, served daily from 7 a.m. to 2:30 p.m. The brand offers a fresh, chef-driven menu made to order using high-quality ingredients, emphasizing health, flavor, and creativity. Targeting families, professionals, and brunch enthusiasts, First Watch creates a warm, modern dining atmosphere focused on community and hospitality. Its unique “daytime-only” model and commitment to freshness—featuring hand-juiced beverages, seasonal specialties, and no deep fryers—set it apart in the fast-growing breakfast and brunch segment.
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Similar brands activity
Recent openings, closures, and announcements from brands similar to First Watch.