Frame The Global Standard for "Californian Modernity with European Influence" Founded in 2012 by Erik Torstensson and Jens Grede, Frame is a premier specialty luxury tenant for elite High-Street corridors and the prestige wings of Tier-1 Malls. Under its 2026 "Global Horizon" strategy, the brand is undergoing a significant leadership evolution with Silvia Merati (formerly of Golden Goose) stepping in as CEO and former CEO Nicholas Dreyfus moving to Executive Chairman. This new era focuses on elevating Frame from a premium denim label to a full-slate luxury lifestyle house. The 2026 retail model emphasizes "Concept-First" environments rather than templated rollouts, featuring bespoke architectural designs that blend 1970s Parisian chic with Los Angeles effortless cool. For landlords and developers, Frame offers exceptional sales density—exceeding $400M in projected global revenue for 2026—and a high-net-worth (HNW) demographic. The brand serves as a high-traffic "prestige anchor," increasingly integrating advanced AI-powered clienteling and "phygital" services into its growing fleet of over 20 global flagships, including recent expansions into Palo Alto, London, and Shanghai.