Friendly's
Friendly's is a Restaurant - Bakery/Desserts concept with 87 stores in 87 shopping centers across 11 states. As of October 11, 2026 they opened 0 and closed 2 locations in the last 12 months, a net change of −2. Typical site: 2,500–3,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 34,149 with a median household income of $87,572 and a median age of 41, according to Brandmarch. Similar brands: Peach Cobbler Factory, Paris Baguette USA, and Nothing Bundt Cakes.
Stores
In 87 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Bel Air, MD · Closed Q4 2025 · Detected Nov 27, 2025
Metuchen, NJ · Closed Q4 2025 · Detected Nov 27, 2025
About Friendly's
Friendly's is a heritage family dining brand undergoing a significant revitalization and national expansion under the ownership of Brix Holdings (Amici Partners Group). Moving beyond its Northeast roots, the brand is actively deploying its "Friendly's 2.0" prototype—a modernized, efficient 2,500–3,200 sq. ft. concept optimized for off-premise dining and drive-thru operations. With a focus on Tenant Representation and strategic site selection, Friendly's is seeking high-visibility Endcap and Free-standing opportunities in high-traffic retail corridors. As an Anchor Tenant capable of driving consistent family foot traffic, the brand is targeting aggressive growth in the Sunbelt region (Texas, Florida, Georgia, and the Carolinas) while filling in core markets. Developers and landlords can expect a stable, capitalized tenant backed by an experienced multi-brand franchising platform committed to long-term community engagement.
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