Hollister

Hollister Co. is a premier Specialty Fashion Anchor for Tier-1 Regional Malls, High-Street corridors, and high-traffic International Hubs. Entering 2026, the brand is riding immense momentum, reporting a record 16% net sales growth in late 2025 as it successfully pivots from its legacy "exclusive surf" image to an "inclusive everyday destination." Under the leadership of CEO Fran Horowitz, Hollister is executing a massive fleet-wide modernization. The 2026 strategy prioritizes "Right-Sized" stores (moving from oversized 8,000+ sq. ft. boxes to high-efficiency 5,000 sq. ft. footprints) and the rollout of the "New Hollister" design—replacing dark, shuttered storefronts with bright, wide-open glass facades and integrated Gilly Hicks (intimates/activewear) shop-in-shops. For landlords and developers, Hollister represents an institutional-grade tenant with a fortified balance sheet and a dominant 70% in-store sales mix for its core Gen Z demographic. The brand’s 2026 roadmap includes 60 net new store openings globally, with a strategic focus on EMEA expansion and high-growth suburban U.S. markets.