
IWC Schaffhausen
IWC Schaffhausen is a Jewelry concept with 32 stores in 32 shopping centers across 19 states. As of October 11, 2026 they opened 5 and closed 0 locations in the last 12 months, a net change of +5. Typical site: 1,500–3,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 57,449 with a median household income of $112,915 and a median age of 39, according to Brandmarch. Similar brands: gorjana, Mejuri, and Grown Brillance.
Stores
In 32 properties
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Competitive Intelligence
New in the last 3 months
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Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Atlanta, GA · Opened Q2 2026 · Detected May 21

Denver, CO · Opened Q2 2026 · Detected May 21

Dallas, TX · Opened Q4 2025 · Detected Nov 27, 2025
About IWC Schaffhausen
IWC Schaffhausen is a premier luxury Swiss watchmaker that specializes in high-engineering timepieces and serves as a high-value anchor tenant for elite retail corridors. As part of the Richemont Group, IWC maintains a robust global site selection strategy focusing on premium mall inline spaces and high-street flagships ranging from 1,500 to 3,500 square feet. The brand typically targets affluent demographics—specifically high-net-worth male professionals, aviation enthusiasts, and luxury collectors—making them an ideal co-tenant for other prestigious houses such as Cartier, Van Cleef & Arpels, and Tiffany & Co. Their leasing requirements prioritize high-visibility ground-floor units in luxury-grade lifestyle centers and "A-level" shopping malls like Aventura Mall, the Miami Design District, and Rodeo Drive. Landlords and tenant rep brokers value IWC for its ability to draw consistent international tourism and domestic high-spend traffic, solidifying its status as a cornerstone of any high-end retail development.
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