Merle Norman

Heritage Beauty Brand with Flexible Footprint & National Expansion Goals Merle Norman Cosmetics is a legacy American beauty franchise with a 90+ year history of empowering entrepreneurs through its proven "Try Before You Buy" retail model. With over 1,000 locations across North America, the brand seeks high-visibility sites in diverse retail environments, ranging from regional malls and lifestyle centers to grocery-anchored strips and charming downtown street fronts. Merle Norman offers a highly adaptable real estate strategy, requiring a compact footprint (ideal 600–1,000 sq. ft.) that allows for low overhead and versatile site selection, including inline studios and "store-within-a-store" concepts. As an anchor tenant in the beauty services category, the brand drives recurring foot traffic through its dedicated customer base and personalized service offerings. Landlords benefit from a stable, family-owned tenant with no franchise or royalty fees for operators, ensuring strong franchisee profitability and lease longevity.