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Brand image
Parent company
Ulta Beauty
Number of stores in U.S
1445
Brand Deck
Not available

Description

Ulta Beauty is the premier "Mass-to-Prestige" beauty destination, serving as a critical Anchor Tenant for Class A power centers, lifestyle centers, and high-visibility off-mall retail developments. Under its 2025 "Ulta Beauty Unleashed" strategic framework, the brand has shifted focus toward its standalone fleet following the announced conclusion of its shop-in-shop partnership with Target (effective August 2026). This pivot reinforces Ulta’s role as a primary traffic driver, leveraging its unique "All in One Place" model that combines over 25,000 products with a full-service professional hair salon in every location. For landlords and developers, Ulta Beauty offers the credit stability of a $28B+ market-cap leader with a proven ability to anchor the "Daily Needs" and "Self-Care" categories. As the brand scales its global footprint—including new flagships in Mexico City and Kuwait—it remains a top-tier partner for Tenant Representation, delivering exceptional sales-per-square-foot and unparalleled synergy with neighboring fashion, wellness, and lifestyle co-tenants.

Brand Category

Retail (Cosmetics, Fragrances, Haircare Products, Skincare)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

  • Example
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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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