Merrell
Merrell is a Footwear concept with 53 stores in 53 shopping centers across 29 states. As of September 27, 2026 they opened 0 and closed 1 locations in the last 12 months, a net change of −1. Typical site: 1,000–2,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 15,555 with a median household income of $94,158 and a median age of 40.
Stores
In 53 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Vacaville, CA · Closed Q1 2026 · Detected May 15
About Merrell
Merrell is the flagship outdoor specialty anchor for Wolverine World Wide. Entering 2026, the brand is undergoing a major "Metropolitan Pivot" under Global Brand President Janice Tennant and new CMO Richard McLeod (appointed Feb 2025). Merrell is executing a 2026 strategy designed to transcend the trail, positioning itself as a "Versatile Lifestyle" leader to capture the urban outdoor trend. The 2026 retail model—the "Modern Trailhead" prototype—utilizes modular fixture systems and "Hybrid Zones" that function as community hubs for local hike clubs and gear testing. For landlords and developers, Merrell offers institutional-grade stability as Wolverine's largest revenue driver ($760M+ AUV). Its 2026 focus targets "Right-Sized" expansion in Lifestyle Centers and Regional Malls, emphasizing high-velocity product lines like the Moab 3 and the Nature is Future sustainability initiative.
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