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Number of stores in U.S
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Brand Deck
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Description

Legendary Tex-Mex Anchor & High-Volume Dining Destination Mi Cocina is a premier polished-casual Tex-Mex concept and the flagship brand of M Crowd Restaurant Group. Renowned for its modern, upscale atmosphere and the iconic "Mambo Taxi" margarita, Mi Cocina serves as a powerful dining anchor for Class A lifestyle centers, mixed-use developments, and luxury retail corridors. With a footprint primarily concentrated in the Dallas-Fort Worth metroplex, the brand attracts an affluent, loyal following, often generating industry-leading sales per square foot. Their site selection prioritizes high-visibility end-caps or free-standing pads that can accommodate substantial patio seating—a critical revenue driver—and distinct architectural features. Mi Cocina effectively drives nighttime and weekend traffic, making it a preferred co-tenant for high-end fashion and entertainment operators.

Brand Category

Food

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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