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Parent company
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Number of stores in U.S
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Brand Deck
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Description

Velvet Taco is a culinary-driven powerhouse that has successfully disrupted the fast-casual sector by treating the taco as a canvas for international flavors. Functioning as a high-productivity Anchor Tenant for Class A lifestyle centers, urban high streets, and entertainment districts, the brand is currently executing a bold "Always Forward" strategic expansion with a goal of reaching 100 units by 2026. Backed by Leonard Green & Partners and L Catterton, Velvet Taco drives exceptional foot traffic through its "Weekly Taco Feature" (WTF) and late-night operations, attracting an affluent, adventurous demographic of Gen Z and Millennial consumers. The brand is known for its "Backdoor Chicken" tradition and sophisticated bar program, which enables it to serve as a high-vibe social hub in premier mixed-use environments. Following its successful 2025 global debut in London’s Broadgate Circle, Velvet Taco offers landlords a high-credit, recession-resilient partner with a proven ability to revitalize traditional retail footprints and synergize with premium fashion and fitness co-tenants.

Brand Category

Food (Fast Casual, Mexican / Tex-Mex)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

  • Example
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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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