Planet Fitness
Planet Fitness is a Gyms + Fitness Facilities concept with 2,830 stores in 2,821 shopping centers across 59 states. As of November 8, 2026 they opened 76 and closed 24 locations in the last 12 months, a net change of +52. Typical site: 15,000–25,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 46,126 with a median household income of $74,946 and a median age of 38, according to Brandmarch. Similar brands: Crunch Fitness, EOS Fitness, and HOTWORX.
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
San Francisco, CA · Opened ~Oct 2026 · Detected 3weeks
Lower Sackville, NS · Opened ~Oct 2026 · Detected 3weeks
Lakewood, NJ · Opened ~Oct 2026 · Detected 3weeks
About Planet Fitness
Planet Fitness is the global powerhouse of the "Judgement Free Zone," serving as a mission-critical Anchor Tenant for Class A power centers, regional strip malls, and repurposed big-box retail spaces. Under the leadership of CEO Colleen Keating, the brand is executing a "Golden Age of Fitness" strategic roadmap, targeting an annual club growth rate of 6% to 7% through 2028. Planet Fitness acts as a massive daily-needs driver, pulling a diverse, multi-generational demographic that prioritizes affordable wellness. By late 2025, approximately 80% of the system has transitioned to an "Optimized Format" that maximizes floor-plan efficiency and integrates premium "Black Card" amenities like dry cold plunge and red-light therapy. For landlords and developers, Planet Fitness offers a recession-resilient, high-credit tenancy that excels in "negative absorption" retail environments, frequently backfilling vacant department stores (20,000+ SF) to revitalize center-wide synergy. Backed by a high-margin franchise model and a $45M AI-driven national marketing engine, Planet Fitness ensures consistent morning-to-late-night foot traffic, making it a cornerstone for any modern lifestyle or community-focused retail asset.
Similar brands activity
Recent openings, closures, and announcements from brands similar to Planet Fitness.