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Pottery Barn Kids

Furnishings·

Pottery Barn Kids is a Furnishings concept with 38 stores in 36 shopping centers across 21 states. As of September 27, 2026 they opened 3 and closed 2 locations in the last 12 months, a net change of +1. Typical site: 6,500–10,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 58,990 with a median household income of $112,915 and a median age of 41.


38

Stores

In 36 properties

0

Site Submittals

Coming soon

Competitive Intelligence

New in the last 3 months

2

Verified Contacts

Ready to connect

Tracking · 5 events in last 12 months

Recent activity

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

South Coast Plaza (Costa Mesa, CA)

Costa Mesa, CA · Opened Q2 2026 · Detected May 27

South Coast Plaza (Costa Mesa, CA)

Costa Mesa, CA · Closed Q1 2026 · Detected Mar 4

Stonebriar Center (Frisco, TX)

Frisco, TX · Closed Q4 2025 · Detected Nov 20, 2025

+2 more events · 60% openings — 3 new, 2 closures.

About Pottery Barn Kids

Pottery Barn Kids is a dominant specialty home anchor for Tier-1 Regional Malls and Lifestyle Centers. As a core brand within the Williams-Sonoma, Inc. portfolio, it enters 2026 as a $1 billion+ annual revenue pillar, distinguished by its "Digital-First, Design-Led" strategy. The brand is currently undergoing a 2026 "Strategic Fleet Modernization," focusing on high-productivity footprints (approx. 7,500–8,500 sq. ft.) and flagship openings in underserved luxury markets like San Antonio (Lincoln Heights) and Fort Worth (Westbend). The 2026 retail model emphasizes the "Modern Baby" and "Curated Nursery" aesthetics, featuring Greenguard Gold certified furniture and high-heat collaborations with global icons like Formula 1 and Norman Rockwell. For landlords and developers, Pottery Barn Kids offers institutional-grade credit, industry-leading sustainability credentials, and a high-frequency customer base of affluent families utilizing the integrated "Design Crew" concierge services.

Intelligence · Competitive Overlap

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