Serena & Lily: The Premier Authority on Casual-Coastal Luxury and "California Refined" Interiors Founded in 2003 and headquartered in Sausalito, California, Serena & Lily is a premier lifestyle and home furnishing anchor for Tier-1 Lifestyle Centers, High-Street design districts, and affluent Mixed-Use developments. Under the 2026 leadership of CEO Lori Greeley, the brand has evolved from a textile-focused boutique into a full-scale luxury powerhouse, successfully blending breezy coastal aesthetics with classic American lines. The 2026 retail model—defined as the "Design Shop"—transcends traditional retail by acting as a high-touch consultancy hub. These shops feature extensive "Swatch Walls" with hundreds of proprietary fabrics and wallpapers, alongside showroom-style vignettes that encourage "Magazine-Style" discovery. For landlords and developers, Serena & Lily represents an elite destination tenant that attracts high-net-worth homeowners and professional interior designers (via its robust Trade Program). Entering 2026, the brand is executing a "Selective Densification" strategy, adding high-impact locations in secondary luxury markets like Charleston, SC (Opening Jan 2026), while maintaining a dominant e-commerce engine that generates over $130M in annual digital sales.