Serena & Lily
Serena & Lily is a Furnishings concept with 21 stores in 21 shopping centers across 13 states. As of September 27, 2026 they opened 0 and closed 0 locations in the last 12 months, a net change of 0. Typical site: 3,500–8,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 60,966 with a median household income of $130,109 and a median age of 39.
Stores
In 21 properties
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Competitive Intelligence
New in the last 3 months
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About Serena & Lily
Serena & Lily: The Premier Authority on Casual-Coastal Luxury and "California Refined" Interiors Founded in 2003 and headquartered in Sausalito, California, Serena & Lily is a premier lifestyle and home furnishing anchor for Tier-1 Lifestyle Centers, High-Street design districts, and affluent Mixed-Use developments. Under the 2026 leadership of CEO Lori Greeley, the brand has evolved from a textile-focused boutique into a full-scale luxury powerhouse, successfully blending breezy coastal aesthetics with classic American lines. The 2026 retail model—defined as the "Design Shop"—transcends traditional retail by acting as a high-touch consultancy hub. These shops feature extensive "Swatch Walls" with hundreds of proprietary fabrics and wallpapers, alongside showroom-style vignettes that encourage "Magazine-Style" discovery. For landlords and developers, Serena & Lily represents an elite destination tenant that attracts high-net-worth homeowners and professional interior designers (via its robust Trade Program). Entering 2026, the brand is executing a "Selective Densification" strategy, adding high-impact locations in secondary luxury markets like Charleston, SC (Opening Jan 2026), while maintaining a dominant e-commerce engine that generates over $130M in annual digital sales.
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